Here are two sample blurbs.
The first is from the book LifeTime: Better Time Management in 21 Days
published by Prentice Hall. I wrote this blurb while I was working to gather
material for the book. It took me around ten minutes to write. You'll often find that as
you're starting to work on your book, your blurb will come to you as a flash of inspiration. If it
doesn't, don't worry about it, just follow the process outlined below.
The second is from the book Making The Internet Work For Your Business
, published by Allen & Unwin. I didn't write this blurb until the book was complete, and
the publisher was sending a brief to the cover designer. This blurb took me a long time to
write. I also had a lot of trouble writing the book. I think that if I'd written the blurb
before I started, I would have had a much easier time with the book, and would have
enjoyed writing it more.
Sample blurb from: LifeTime: Better Time Management in 21 Days
You're about to meet a very powerful genie. This genie will give you all the time you
need to be everything you want to be, to do everything you want to do, and to have
everything you want to have --- you are this genie!
LifeTime: Better Time Management in 21 Days shows you how to manage your
time so that you can achieve any goals you set for yourself. You'll learn to feel focused and
relaxed as you achieve your goals.
Spend 21 days with LifeTime: Better Time Management in 21 Days and in just 20
minutes a day you'll learn to how to:
Focus, so that you get more done in less time;
Separate tasks into the urgent and the important;
Effectively prioritize and delegate tasks;
Practice relaxation daily until it becomes a habit;
Determine your values, so that you can set appropriate goals;
And become more creative.
Each day's reading will give you ideas, inspiration and motivation, as well as simple
tasks to help you develop your time management skills.
(The above blurb is around 200 words. Create several versions of your blurb at
different lengths --- more on this below.)
Sample blurb from: Making The Internet Work For Your Business
When you use the Internet for your business, you don't need to wait for customers to
come to you because a Web site is a 24-hour sales force to the whole world. Making The
Internet Work For Your Business offers clear and practical advice on how to use the
Internet to develop your business; how to promote your products and services; how to find
vital information; and how to pursue new business opportunities.
This book includes the following features:
Introduces online basics and describes the equipment you will need to get your
business online and build your own Web site;
Offers practical advice on how to expand your business online, including tips on
your site's usability, how to market your Web site, and how to boost Internet sales;
Provides case studies of how people are using the Internet inexpensively and simply
to develop their businesses;
Includes a fast-finder directory of useful resources available to businesses on the
Internet: company contacts and suppliers; trainers and educators; financial sites;
government and legal information; human resources; freebies on the Internet; and other
By using the Internet you can run more business more efficiently with lowered costs,
fewer staff, and less space requirement, and have more time to develop your business
creatively. Explore the advantages to your business of e-commerce using your Web site as
a merchant commerce system that can handle orders, payment and fulfillment via the site.
The above blurb runs to almost 250 words, which is a little long. If I were writing the
book now, I would make it shorter and punchier. The one-sentence version of the blurb is:
"Making The Internet Work For Your Business
offers clear and practical advice on how to
use the Internet to develop your business; how to promote your products and services; how
to find vital information; and how to pursue new business opportunities."